Mr Grocer was founded by a 21-year-old New World delivery driver who saw everyday problems that no one was solving. What started in the aisles and car parks of local supermarkets has grown into a brand focused on making grocery life easier for everyone. For years, I watched everyday Kiwis deal with small frustrations during their weekly shop, from awkward bags to cluttered boots to products that never truly solved the problem. I realised that general merchandise for the grocery world had been overlooked for too long. So Mr Grocer was built to change that. We create simple, smart products that make everyday shopping smoother and more enjoyable. Products that feel good to use, that last, and that make sense for real Kiwi routines. Everything we design starts with people first thinking. Practical, thoughtful, and made for the real world of grocery life. This is Mr Grocer, making the everyday feel easier.